What is Search engine optimisation?
In a nutshell, it's aim is to allow people searching for information or services
to find your site. For example, consider the case of a user living in the
Croydon area of the UK looking for a plumber. They could use a search engine
like google and type something like 'plumbers croydon'.
By having a think about the typical search terms a user would enter we can modify
your site so that it stands a better chance of being found in the first few pages
of results
returned from something like Google or Yahoo etc.
Use our search engine tool to find out lookup your current ranking
If you have a website already and want to find out where you appear in the search
engine rankings use our tool below. All you need to do is enter the keywords
you would expect a user to enter when looking for your service, your website address
and your email address.
How is this done?
There are two main tasks.
The search engines are informed of the existance of your site.
The visual and non visual (although mostly the bits you don't see) are optimised
so that when the search engine visits your site it can deal with the content in
a far more efficient way.
Why do I need to bother?
People use search engines to find out stuff. These searches can return dozens
or literally millions of results. People start at the top of the results and
work down till they find what they are after (or narrow their search and try again).
If your site doesn't appear high enough in these results people won't visit.
It's that simple.
If your a business this translates to potential lost sales. If you're interest
is non commercial the negative effect is not finanacial but equally undesirable
- they don't find out about your site.
Ok, I'm convinced there is value in this, tell me more?
A good SEO campaign often requires some degree of redesign. The design of a site
sets the basic foundation for your SEO to work with. The size, descriptiveness and
technology used to create the site are important preliminary factors for SEOs on
first examination and form the basis of several questions that will determine the
direction of the campaign. While your entire site may not require redesign, revision
of the INDEX page is very often a necessity and the addition of a few new internal
pages may be required.
Exactly what will you be doing?
- Provide you with Highly Optimized META Tags
- Research Additional Keywords You May Need Using Google KeySuggest
- Provide robots.txt File for Robots To Crawl
- Analyze Performance Google DataCenter
- Generate A Google Sitemap And Submit It
- Generate A urllist File For Search Engines
- Full Test Your Website For Deadlinks And Errors
- Submit Your Website To 110+ Search Engines
- Submit Your Website On Monthly Basis
- Provide Detailed Reports On Search Engines Rankings
- Provide Detailed Reports On Search Engine Saturation
- Provide Detailed Reports On Link Popularity
All these things will ensure that your website is as search engine friendly as possible
in every way and not just on an outer shell and all this will be done in a professional
way and nothing will get you blacklisted since all methods used are allowed by all
search engines.
This bit is important!
We can never guarantee a Top 10 Position! No one can as this has to be from the Search
Engine Side, because let's face it, there can only be 10 in the Top 10 so no one
can guarantee a Top 10 Ranking.
I've seen tools to do this why is your way better?
All these tools do is submit your site to the search engines and foget
about it. There's little point in telling the search engine about your site
if the actual physical makeup of the site means the search engine can't do it's
job effectively when it gets there. We do most of the work involved in this
by hand. Your site is analysed by a real person with extensive knowledge of
how the search engines work. There is no better way to perform this task.
We guarantee it!
Ok, I'm convinced about the benefits. How much will all this magic cost?
We do this work on a case by case basis. The amount of work required
is matched only by the variety of websites out there. Drop us a mail at general@viewlineuk.com telling us a little about your site. We'll conduct a review of your site and
get back to you.